propeller staff collage

26 Years of Digital Craftsmanship: Our Recipe

David Gibson

This isn’t typically my thing, but sometimes you just have to toot your own horn. I’ve been driving this ship for almost half my life, and have had the luck to work alongside many great talented people. Our current crew has been our longest lasting - ranging between 9 and 14 years. We’re tight and they rock. So for them, I want to do just a bit of bragging.

A Legacy of Excellence: 26 Years in Business

Remember 1997? That year the 56K modem hit the shelves of Circuit City and Radio Shack, and Netscape Navigator was the dominant browser. Altavista was the hot search engine. Back then, websites were either designed by coders who had no sense of design, or by designers who had no understanding of the code. We set out to build websites that were unique, but functioned well from both a technical and user level. We saw ourselves as digital craftsmen and still do today. Even with all our modern tools and AI for efficiency, we still make sure to measure twice and cut only once. 

Entice, Engage, Convert: More than Just a Tagline

This is the core of what every website must deliver. We create websites that draw users in with appealing designs, keep them engaged with intuitive navigation and content, and guide them to convert. Regardless of the business sector or scale, we've got the secret sauce.

Leaders in Website Accessibility

Remember when mobile and responsive design was the hot new thing? Today, it's all about website accessibility, and guess what? We're leading the way, specializing in building websites that comply with the Web Content Accessibility Guidelines for ADA, 508 and the growing number of state and even city laws for digital accessibility.

And this is really what separates us from the others. We have our Accessibility.Works sister team of web accessibility consultants - each with over 19 years of experience in digital accessibility. With these two teams working together, nobody is better qualified to ensure that your website is not just user-friendly but accessible to all. 

No Surprises, No Shortcuts: Honed Over 26 Years

Over our long history, we've fine-tuned our process to ensure we consistently deliver what was promised on time and on budget. We treat you how we like to be treated, with transparent communication and no hidden fees or shortcuts. Trust us; we've got this down to a science.

Customer Service: Highly Responsive

I know, I know, it might sound like a cliché, but we genuinely believe in treating people how we like to be treated. Whenever there is an issue, this is the question we ask ourselves. And when it comes to communications we expect responsiveness. Responding to clients in minutes? Absolutely. Hours? Sure thing. Days? Never. 

Keeping You Ahead of the Curve

And then there is proactiveness. If I hire a contractor for a job, I also expect him or her to warn me if he sees anything else that I should know. We do the same. The digital landscape never stops changing, and neither do we. We're your proactive partner, steering you away from danger and keeping you ahead of the game. With our finger on the pulse of the latest trends, we're always ready for what's next.

Team of Rockstars

And once again, a shoutout to our amazing team. Their creativity, expertise, and commitment to excellence are the driving forces behind everything we do. This team cares about what we do and how we do it. They are committed to craftsmanship and customer service… and not sitting still. 

I once spent a weekend painting “Continuous Evolution” in 8 foot letters across a big wall in our old office. This mantra has driven us these 26 years and will ensure we continue to rock it.


- Dave Gibson | President