ski helmet with snow conditions layered into goggles

Daily Dashboards: Conditions Page Evolution for Ski Resorts

David Gibson

What page do you think your regular guests bookmark? Conditions? Webcams? Map? Fact is, they often need to go to all three. They check the conditions page first to get the snow and weather. Then the webcam page to verify totals (did they really get 25"?). Finally the map page - if its dynamic to simply visually see what is open.

We can do this better and we have. We refer to it as the Daily Dashboard.

This isn't just a report; it's where your guests will go to get oriented, plan their day, and make real-time decisions for an optimal mountain experience. 

Who Visits the Conditions Page And Why

To provide the right information, you've got to get into the boots of your guests and first consider what they need from this page.

Common Needs 

While each persona has different priorities, most come looking for:

  • Written Report - Summary of what to expect today
  • Current Weather - How's the weather looking? Current temps, wind speed/direction at key elevations
  • Forecast - What's on tap for the next week?
  • Snowfall - How much of the fresh stuff came down recently?
  • Webcams - A real-time view of conditions, weather, and crowds
  • Lift & Trails - What's spinning and what's open, especially early and late season
  • Grooming - What's got that fresh corduroy?

Bonus points for adding road conditions, parking status, events, and mountain capacity intel based on real-time data.

What Is Commonly Missed?

Common Problem #1 : Lack of Consolidation

Too often, users need to bounce around to get a complete picture. They might check the conditions page for open trails and snowfall, then go to the trail map to locate those trails, and finally hit the webcam page to visually confirm conditions and check for lift lines. This fragmented experience is frustrating.

 

Common Problem #2 : Memorization Required

Multiple mountain zones, dozens of lifts, hundreds of trail names. These endless lists are useless unless without memorization. And let's be real, that's a tall order even for those of you working at the resort. This is why I say that this format for reporting is useless for 90% of guests.

Conditions Report example from Mammoth

The Solution: The Consolidated Daily Dashboard

The good news is that we've already built this for you. By combining our propMAPS interactive map with our propCONDITIONS reporting, you can quickly level up your conditions game. Take a look at Gunstock. Gunstock is a fantastic example as it is a mid-sized resort with a very active day-skier audience that relies on this page every day.

 

Sample propConditions Report

Two Great Tastest that Taste Great... Together or Apart

propMAPS- Interactive Maps

We take your map artwork and bring it to life. We host it and provide you with a simple embed code that you can add to another page, or we will embed directly into your conditions page.

  • Embed media: photos, videos, 360°s, web cams (not featured in the demo video)
  • Embed on any webpage, regardless of CMS/platform
  • Mobile friendly
  • SEE open/closed/hold status, as well as moguls, groomed, snowmaking, and race course indicators for each trail

    More info and video demo of propMAPS

propCONDITIONS - Conditions Reporting

Customized to align with your brand and embed into your website to provide guests with a consolidated view of all the key information for planning the day. We host and provide a mobile-friendly CMS control panel for your team to update from anywhere. And JSON, XML and mtnXML stream formats enable data to be shared to other widgets and exported to SnoCountry.

More info about propCONDITIONS

Wrap Up

At the end of the day, delivering an exceptional conditions page experience comes down to understanding your unique guest personas and pain points. Investing in the right interactive tools and following best practices will pay dividends in guest satisfaction.