The Perception Challenge for Ski & Ride

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The Perception Challenge for Ski & Ride

The Perception issue we face in the ski & ride industry has long been a topic that I've pushed. Echoing the conversation our panel had at National Ski Area Assoc conferences recently, this post focuses on the visual story we've been telling, and how we need to shift to a more relatable visual story about the Lifestyle and Culture of skiing and riding.

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The Homestead Resort Gets Fresh Website

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The Homestead Resort Gets Fresh Website

The Homestead is a charming and immaculately designed resort along the shores of Lake Michigan. As a new client, we had the opportunity to perform a fairly dramatic redesign that now delivers a more honest and attractive experience to visitors.

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Propeller Wins Best in Category + 3 Horizon Awards

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Propeller Wins Best in Category + 3 Horizon Awards

Competing against 1200 entries, Propeller earned 4 Horizon Interactive Awards. Most distinctive was its Best In Category win for Lutsen Mountains in the Travel & Tourism Category.

 

Lutsen Mountains : Gold, Best in Category for Travel & Tourism.

Lutsen's Best in Category Award

This project in particular makes for a great before and after case study. It is one of the most dramatic that we've ever been involved in.

Before

Before

After

After

 

Main Street Landing : Gold : Advocacy / Non-Profit 

Maint St Landing homepage
 

Camelback Resort : Silver : Travel & Tourism

SkiCamelback.com homepage screenshot
 

Massanutten Resort : Bronze : Travel & Tourism

Massanutten homepage screenshot

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