Melnor

Project Overview

Melnor has been making watering products for over 75 years. With 300+ products across multiple sub-brands, their website had one job: help people find the right one. No checkout, no cart -- just a clean, well-organized Shopify product catalog that gets out of its own way.

This is a project we point to when talking about calm design. Clear hierarchy, breathing room, no hero carousels fighting a chatbot fighting a notification bar. Just a well-structured experience that works for everyone -- the homeowner comparing hose nozzles, the senior discovering the RelaxGrip line, and yes, the search bot and AI agent parsing the page for product data.

That last part matters more than most people realize. The same WCAG-compliant semantic structure that makes a site usable for people with disabilities also makes it readable for AI agents. Accessible, structured, calm -- it all points the same direction.