What we did
Web Design & Development, Search Engine Optimization, Web Accessibility
Libery Elevator has been serving New York, New Jersey, and Pennsylvania's elevator needs for decades. The company provides custom elevator design and manufacturing, plus standard installations, maintenance, and refurbishment. They have provided elevator services to number of high-profile projects that include the Statue of Liberty in 1987 and 2011, and most recently a very unique elevator installation for new and iconic The Vessel at Hudson Yards.
In such a project, where the product is so visual and artistic, we want the website design to showcase the work without competing. So we simplified the company's color palette. We leaned toward vertical photography, which we desaturated to give it a more sophisticated vibe. We then added subtle elevator details in buttons and icons.
The site was built with a universal design approach for maximum website accessibility. And we expect to see a significant lift in the site's SEO performance as well.