Hootsuite is my preferred tool for publishing/aggregating to/from my social media channels, but up until now only enterprise level customers have been able to connect to Google+ Pages. I assume the enterprise customer group is smaller and provided them with a beta group that would be more manageable. They’ve responded to their number one featureRead the Full Post
While its impossible to accurately put a number on a Fan, a few have tried. Much of the value is intangible… what’s the value of a customer sharing photos of their vacation with all their friends? If that helps drive a sale, is it possible to trace the source? Of course not, but Dave shares someRead the Full Post
As much as I thought Foursquare was fun personally, it never reached critical mass. It served as an excellent proof of concept for both sharing location info and for “badge” game concepts. Facebook of course has mass… lots of mass. Facebook Places brings location and location based incentives/marketing to bear. More on this as wellRead the Full Post
Dave recently spoke at the ski resort convention for New York and Pennsylvania (SANNY/PSAA), and posted both summary, followup comments as well as his portion of the presentation (shared with Mark Shipley of Wanderlust). One of his main points: Consider many resorts have 10,000 Facebook fans. Average user has 130 friends. That’s a word ofRead the Full Post
Dec 27 09 | Dave Gibson : President | Overhead As you considering online marketing paths to take in 2010, I want to provide some options and priorities to consider. My guess is that you held back in 2009 and have now adjusted to the new business climate- which should mean that you’re ready toRead the Full Post
May 19 | Dave Gibson With the rapid emergence of social media and online marketing, many companies find themselves wondering how they can utilize these tools to increase their bottom line. Propeller Media Works has developed 26 new service programs to help businesses steer through the digital hype and target the revenue opportunities. Social marketingRead the Full Post
May 19 | Dave Gibson Thank you to Joe Reinert, Mayor Kiss, department heads and city officials for the opportunity to speak about social media and the complex issues facing municipalities. The group was very well informed and most were already engaged in social web. The conversation touched on audiences, goals and tools. More aboutRead the Full Post
Web 2.0 social media and social networks have rapidly opened new marketing channels for businesses to connect with customers cost effectively. YouTube, Facebook, blogs and Twitter have evolved into effective tools for savvy marketers, but there is no set formula. Many businesses are using these tools with different goals in mind, and are getting mixedRead the Full Post