Apr 10 2010 | Dave Gibson : President | Overhead Our conservative News Channel 3 here in Burlington, Vermont ran a story on Foursquare recently which caught my eye. A solid indicator that this is reaching critical mass and going mainstream. Why does this matter? Well if you run marketing or own a travel hospitalityRead the Full Post
June 26 | Dave Gibson Posted last week @propdave.com – I talk about fishing for those “influencers”. To extend that conversation, in a presentation given last night to the South End Arts & Business Association (SEABA), I emphasized Twitter’s current audience as filled with those influencers we want to reach… like shooting fish in aRead the Full Post
May 19 | Dave Gibson With the rapid emergence of social media and online marketing, many companies find themselves wondering how they can utilize these tools to increase their bottom line. Propeller Media Works has developed 26 new service programs to help businesses steer through the digital hype and target the revenue opportunities. Social marketingRead the Full Post
February 24 | Dave Gibson At our recent Social Marketing Jam Session @ Propeller, we had a great crew of folks interested in sharing knowledge and learning about social marketing. We had an excellent panel that included myself, Chris Middings of Seventh Generation, Bob Kilpatrick of Seven Days, and Dr Elaine Young from Champlain College.Read the Full Post
Web 2.0 social media and social networks have rapidly opened new marketing channels for businesses to connect with customers cost effectively. YouTube, Facebook, blogs and Twitter have evolved into effective tools for savvy marketers, but there is no set formula. Many businesses are using these tools with different goals in mind, and are getting mixedRead the Full Post