Very few brands are following mobile website best practices, and are hurting sales and their brand as a result. Google ran a study this July 2012 (conducted by Sterling Research and SmithGeiger). The results from this study confirmed this and reveal opportunities for brands that follow mobile website best practices. Low hanging fruit abounds asRead the Full Post
With mobile adoption growing like nothing else, brands are quickly moving to develop mobile-specific websites that cater to both the device and the unique needs of the mobile user. Schweitzer Mountain is a resort in Idaho for whom we recently launched a “mobi” site and demonstrates where second generation mobi sites are currently and what’sRead the Full Post
November 29 | Dave Gibson As a whole suite of strong competing mobile products have emerged this year to challenge the iPhone (I’m addicted to my Motorola Droid on Verizon), adoption and usage has risen to critical mass. For those without a mobile site, below are 5 important things to consider when developing a mobileRead the Full Post