reputation | monitor

Monitor and defend your brand’s online reputation.

Understanding what is being said about your brand allows you to thwart attacks and identify brand advocates and other opportunities. Many a brand has been recently caught unaware and regretted not having that digital ear to the ground to respond quicker. This program monitors the social web for chatter about your brand and products.

Reputation management is new service category that has emerged as consumer influence via social web has erupted. Social is a double-edged sword and social reputation monitoring is the first line of defense/opportunity.

Defensively, brand monitoring alerts you to conversations and trends that might impact your brand negatively. These can often be turned around easily and quickly before they grow virally into a campaign against you.

Offensively, social monitoring can provide insights into what consumers desire and who key influencers are that might be leveraged for the positive.

We employ a number of tools that scan social media and social networks for conversations about your brand, and alert you about risks and opportunities.

• Social Web Monitoring - public websites, blogs, micro blogs, social media sites, and forums with options of 5, 3, or 1 scans per week
• Weekly Monitoring Reports – Summary report of flagged items

Contact us to get started. Also consider the following related service families: online marketing, social marketing, blog development, website development, and reputation monitoring.