google adwords | setup
PPC advertising with Google Adwords delivers instant traffic.
Pay per click (PPC) search engine marketing (SEM) is the rapid sure-fire way to place your offering before the audience searching for it. As the number one search engine, Google is a great place to get started in PPC SEM. This plan will get you started using best practices to build on moving forward.
The most compelling element of search engine marketing with Google Adwords is how clearly performance is revealed when integration with Google Analytics. For every campaign, ad, and keyword you control the spend and you see the ROI performance all the way down to the individual keyword level. The risk is low and the ability to adjust in real-time is valuable.
As always, we rely on process to ensure performance. Without revealing all of our tricks, we start with business discovery stage to understand your business, your markets, your products and your customers. We focus on which elements of your business and which audiences show the greatest revenue potential. We then develop our search engine marketing strategy to bring those two together… like chocolate and peanut butter. Two great tastes that taste great together.
Once we've developed a strategy designed to link profit centers with target audiences, we conduct keyword research and build campaigns with creative aimed to deliver your offer in a compelling way. We'll run multiple ads for each campaign to compete for performance. As one falls, we throw in a new one to continue the evolution.
- Google Adwords Account – Setup the account in your name and billed direct.
- Google Analytics Tie-in – Track performance of campaign, AdGroup, ad, and keywords all the way through to conversion on your website.
- Keyword development – Master list and segments for each AdGroup.
- Ad creative – One campaign with three AdGroups. Each AdGroup with three text ads that will compete for performance.
- Launch campaign – Off it goes and in comes traffic – all tracked.
Once setup is complete, we can continue to manage and expand your Google Adwords PPC program. Our Google Adwords | Tuning program is designed to continuously improve performance while reducing cost per click. Also, depending on your goals, advertising on Facebook might be of interest. The level of targeting on Facebook is amazing!
Contact us to get started, or review the rest of our online marketing services, and social marketing services. Also consider the following related service families: auditing, blog development, website development , and reputation monitoring.