audit | google adwords
Understand first the liabilities and strengths of your Google Adwords PPC program. Knowledge is power.
The key to search engine marketing (SEM) performance is relevancy alignment between keyword, ad creative, and landing page. When that alignment is lost, you pay more for placement and clicks.
In Vermont we have farmhouses that extend and twist from generations of additions, modifications and questionable carpentry tactics (with certain families). The same is often true of PPC accounts that have morphed from exploratory tests into unstructured tangents going in all directions. That’s ok, it happens.
Let us in to review your Google Adwords account. We’ll assess your campaign structure logic and then move down to the adgroup level to assess ad creative, keywords and landing page relevancy.
You get a report that assesses current campaign structure and performance, and suggest best practices to follow. Further, we’ll pull all of your campaigns and adgroup keywords and creative into a spreadsheet structure to use moving forward.
- Campaign Review
- Campaign – Review daily budgets and geography setting
- AdGroup – Review AdGroup organization
- AdGroup – Keyword Review – Analyze bids and performance
- Adgroup – Ad Creative Review – Analyze relevancy between keywords, the ad, and the destination page the ad links to
- SEM Analysis & Action Report
- Pull your campaigns and AdGoups into a spreadsheet for future management
- Analyze and suggest actions to improve performance
Contact us to get started, or review the rest of our Auditing family. Also consider the following related service families: online marketing, social marketing, blog development, website development, and reputation monitoring.