seo | setup

Establishing strong organic search engine positioning starts with SEO optimization setup.

Search engine optimization (SEO) is a no-brainer, and ignoring it is frankly criminal. We've been focused on best SEO practices before Google was even a giggle, and consistent success is attributed to process.

Without giving away the secret sauce (ketchup & mayo), I can say that we start with business discovery to capture relevant knowledge of your business, competitors, markets, and customers. We identify areas of the website that offer the greatest potential for revenue, and conduct keyword research with those audiences and revenue opportunities in mind. We then apply “full optimize” to priority-one pages, and “light optimization” to the rest of the site.

This may not sound all that appetizing to you, but to search engines this is like a double fudge sunday, on a brownie, with chocolate sauce and a cherry dipped in chocolate on top. (Forgive me if chocolate give you hives!)

Now this is just to get us started and not a silver bullet in one shot. This process will take time to tweak and hone, and should be supported by a subsequent SEO Performance Tuning plan.

• Business Discovery – Who, what, where, when and how can we increase revenue?
• Keyword Development – Baseline list and segmented lists for sections and priority-one pages.
• Deep Optimization of priority-one pages – File names, title tags, meta tags, h1 tags, copy, cross linking, link tags, and image tags.
• Section Light Optimization – For priority-two pages, optimize title and meta tags.

Contact us to get started, or review the rest of our online marketing services, and social marketing services. Also consider the following related service families: auditing, blog development, website development , and reputation.