interactive master planning
An online marketing master plan defines the strategies, metrics and tactics to deliver success.
We’re big fans of strategic planning. A good plan sets out the goals and sets a path with measurable milestones. We’ve been providing guidance to companies since 1997 and have learned along the way that the strategy for each company is always unique. Embracing 'the unique' is part of our process of creating a plan that will open new revenue paths and save you money.
Our process that begins with auditing what we have on the table. What is working and what isn’t? We then dive into your company’s business objectives and learn what risks and opportunities are at hand. How can we reduce those risks while snagging the opportunities? A plan begins to form that combines properties, channels and initiatives in a way that is measurable. Performance benchmarks are established, as a scope of work is developed to execute the plan.
- Audit
- Property Audit (websites, blogs, social)
- Initiative Audit (SEO, PPC, Social, etc)
- Discovery
- Organizational Discovery
- SWAT analysis
- Structure
- Resources
- Revenue drivers
- Industrial Discovery
- Products
- Competitors
- Customer
- User profiles
- Online marketing plan
- Goals, Objectives, Tactics
- Property and channels integration
- Analytics & performance objectives
Contact us to get started. Also checkout our family of online consulting services. Other service families worth reviewing include: auditing services, website development services, online marketing services and social marketing services.