online marketing
Propeller employs best practices to deliver quality traffic with stronger conversion rates. Proper setup and ongoing performance tuning ensures that your programs continuously adjust to the organic nature of the medium.
Get them in the door
online marketing | master plan
A strategic online marketing plan provides direction and establishes metrics to meet your objectives. Let us step in and learn your business, markets, and customers and deliver a marketing strategy for a path to success.
- Audit
- Discovery
- Interactive master plan
seo | custom
Organic search traffic is gold. Let us develop a custom plan for your unique SEO needs and budget.
seo | setup
Increasing your organic search engine ranking starts with a identifying priority-one page and optimizing these pages first.
- Business discovery
- Keyword development
- Page optimization
seo | tuning
Search engine optimization is an iterative process that doesn’t end with setup. Ongoing performance tuning delivers performance evolution as we refine priority-one pages and extend the program to other key pages of your site.
- Page optimization
- Linking
- Monthly performance reports
google adwords | setup
Pay per click (PPC) delivers instant traffic from Google’s ad network. This plan will get you started using best practices to build on moving forward.
- Google Adwords account setup
- Google Analytics integration
- Keyword development
- Ad creative
google adwords | tuning
The Google Ads Setup plan gets you started, and this program builds success over time. We monitor performance and optimize campaigns to decrease costs per click, while increasing placement and click-through rates.
- Performance analysis
- New campaign development
- Keyword/bid management
- Audience tuning
- Ad creative tuning