audit | google analytics

Make sure your Google Analytics is setup right. Make sure you’re tracking the right metrics.

40% of Google Analytics installations are misconfigured or incomplete, and bad data leads to bad decisions. We’ll provide analysis and actionable steps to get the most from Google Analytics.

In auditing your Google Analytics account, we start by learning what the key metrics and objectives are for your organization. We’ll then dive in and check how your account is configured, and see if you’re making the most of the system and reports based on your unique objectives. We’ll inspect the website and check to see if the code is properly installed.

When we’re finished, you get a report of the results and a list of best practice actions for you to take. Good data leads to good decisions.

• Account Configuration – Review profiles, conversion goals, and filters.
• Website Code Inspection – Review the website and assess how the code is installed.
• Google Analytics Analysis & Action Report

Contact us to get started, or review the rest of our Auditing family. Also consider the following related service families: online marketing, social marketing, blog development, website development, and reputation monitoring.