facebook | setup - lite

Facebook Pages enable brands to engage where people connect.

Facebook and social networks have quickly become mainstream and serve an active part of people’s lives. As the demographics of users expands and grows northward in age and income brackets, the channel provides new opportunities to engage key audiences and leverage their influence over their peers to promote the brands they’ve connected with. Never before has word-of-mouth marketing been so measurable and dynamic.

Not only is Facebook an incredible viral word-of-mouth tool, but it’s also provides a direct communications channel to “fans” in a similar way to email subscribers. Where the email in-box is now cluttered and ineffective, access to fan’s “newsfeeds” provides a new opportunity to build audience engagement.

This plan is designed to establish a presence and train you how to best engage with your Facebook fans within a modest budget. For those looking to differentiate themselves and create custom experiences for Facebook Page visitors, we recommend our Facebook | Setup - Custom program.

• Deliverables
• Facebook Page Setup – Establish administrators, preference settings, and custom profile graphic
• Connect Streaming Content – Connect feeds (RSS) from blogs, Twitter, YouTube, Flickr, or other sources
• Best Practices Guidance – There are many features and aspects to be aware of, and with any new channel, there are do’s and don’ts worth following

Contact us to get started, or review the rest of our social marketing services. Also consider the following related service families: online marketing, auditing, blog development, website development, and reputation monitoring.