audit | full spectrum

Understand first the liabilities and strengths of your existing web properties and online marketing program. Knowledge is power.

The complexity of today’s online marketing world includes multiple properties, marketing initiatives, and channels. Efficiency and performance increase when programs work together, but you need to know what is working and what isn’t before you can start.

This plan identifies each aspect of your current interactive footprint and analyzes its collective performance. We apply our knowledge of best practices and our years of experience as we look at each element. Actionable steps to yield the greatest performance will be provided within a context that balances best practices with the available resources. All will be reported in a way that will make sense to both the technical team that executes the work, as well as the marketer managing the project.

• Property Audit & Analysis – Inventory each “property” where your brand lives online, such as websites, blogs, and social.
• Initiative Audit & Analysis – Review structure, methods and performance of each of your active online marketing initiatives. These might include email, search engine optimization (SEO), pay per click (PPC) advertising, banner advertising, or social marketing.
• Spectrum Analysis & Action Report – Pulling back to a 30K foot level, we assess your overall interactive program against your organizational objectives, and provide actionable steps to improve performance.

Contact us to get started, or review the rest of our Auditing family. Also consider the following related service families: online marketing, social marketing, blog development, website development, and reputation monitoring.