Paul Frank + Collins is a well established a law firm serving commercial and high-net clients in Vermont and well beyond. The firm is in an evolutionary period now, and it was clear that they needed more than just a new website. Their brand needed to evolve first. So we partnered with our good friends at Place Creative and worked together to create the brand foundation that would guide our work. By the time we finished the branding, we had a very clear vision for how we would express the brand online. As with all of our work, that vision would be expressed visually.
The visual story we sought to tell was one that simply expressed Worldly Insight + Local Know-How. So there was a geography story to tell, and then a people and relationship story to tell. With the help of photographer Michael Sipe, we were able to tell a story that was reaches for the brand they aspire toward.