From The Propeller Media Works Studio - Burlington VT
North Country Smokehouse Ecom
2010-06-03
North Country Smokehouse produces artisanal smoked meats and cheeses. Their products tend to only be found in high-end markets, so naturally, the web has provided an important channel for broadening their market. In this project Place Creative invited us as the technical ecommerce partner. In our role, we provided interactive design consulting, ecommerce strategy, and website production.
Visit Website
Mountain Creek Resort
2010-06-03
With the recent transition of ownership from Intrawest to Crystal Springs Resort, the combined mega resort boasts “the region's [NYC] largest and most comprehensive four-season resort destination. Spanning five miles through four townships (Vernon, Hardyston, Hamburg, Franklin), the combined resorts fill the historic Vernon Valley region with 15,000 acres of world-class, year-round amenities including award-winning golf courses, spas, hotels, a globally-renowned 80,000 bottle wine cellar, ski and snowboard venues, a waterpark, and mountain bike park.”
Our project will focus on the redevelopment of mountaincreek.com. According to Propeller president, Dave Gibson: “We’re especially excited to work with Mountain Creek’s team. They are leading the winter resort industry in how they are leveraging both video content and social media to engage with their customers. I expect this will be a great collaborative project.”
Performance Food Centers Ecom
2010-06-03
Performance Food Centers of Pennsylvania provides consulting, design, installation, and product supply for operators of juice bars and cafes. The redesigned website and supporting online marketing program promote both their services and facilitate sales of its line of nutrition and performance based products. With its launch, we will continue to provide on-going online marketing development.
Visit Website
VPR.net wins Murrow Award for Website
2010-05-03
A Murrow is for radio are like an Oscar is for cinema, and this year VPR’s website won its second Regional Murrow Award. The website is one of the gems in our portfolio and we’re so pleased to see the site continue to earn such prestige.
Award Announcement on VPR.net
Fletcher Allen Homepage Updates
2010-04-28
Since launching our initial redesign of Fletcher Allen's website last summer, we've been constantly adding new features throughout the year. As Vermont's largest hospital, they've kept us very busy. While most of our updates have not been big enough to make hay over and many involved back-end customizations that are invisible to visitors, updates to the homepage are always significant. Here we reorganized and tightened up page elements to accommodate featured video and audio content.
Visit Site
SEO Impact of YouTube auto-captioning
2010-04-23
YouTube recently began applying Google's voice recognition technology to translate the audio tracks of its entire library of video for closed captioning for the hearing impaired... or so they say. As altruistic as Google may be, we all know this is about indexing for search, and we online marketers are salivating. Check Dave's latest post about his thoughts and what he's learned about the potential SEO influence.
Verdatum Website Redesign
2010-04-19
In this second major website project for Verdatum, which specializes in legal dictation software, we updated the web design, CMS backend as well as add some new features. The key feature was an application that would enable prospects to browse and learn about the features of the software in a more dynamic way. Visitors select their role and choose features to learn more about. As they go the app enabled users to build and save feature lists and email them to other people or themselves.
Visit Site
Orvis Blog Family Design
2010-04-16
In terms of timeless brands Orvis certainly sits atop. We are thrilled with this opportunity to work with such a fantastic brand and team. For this initiative we will apply our creativity and social media guidance toward expanding the Orvis voice through this family of blogs we will design.
Foursquare - Resort Marketing Tool
2010-04-10
Foursquare is gaining critical mass as a mobile social tool for venues to connect with patrons. For the savvy resort marketer, this can be leveraged for expanded social word-of-mouth reach.
Checkout Dave's latest blogpost on Foursquare - Social Media Marketing tools for Resorts at InsidePropeller.com
SchoolSpring.com
2010-04-10
School Spring is a nation-wide employment site for educators. Propeller was invited to deliver a creative redesign for the website that would work within their budget. We worked out a solution and look forward to delivering a fresh new web design that will continue to differentiate their brand.
Ski Vermont Conditions Widget
2010-04-04
With the goal of promoting Ski Vermont’s resort membership virally through other websites, we proposed building a ski conditions widget that other blogs and websites could easily add to their websites. The tool pulls daily conditions of member resorts and enables the site’s webmaster to customize which resorts to display. An inn for example could provide their guests with daily snow reports for only the ski resorts closest to them. This serves as a nice example of a smaller value-add that we like to deliver to our customers on an on-going basis.
Performance Food Centers - SEO
2010-04-04
Performance Food Centers provides consulting, design, installation and product supply for both juice and café operators. In addition to the new ecommerce website design project in process, we will also be delivering an extensive SEO program to compliment the effort. The program will include both initial setup to optimize the website, and a monthly tuning program to continuously improve the website’s organic search performance.
Resort Management Program @ Green Mountain College
2010-04-04
To best promote the program and recruit students, Green Mountain College’s Resort Management Program brought on Propeller to deliver a creative website that would engage prospective students and get them excited about the program. Next we’ll engage in social media and online marketing programs to draw prospects in and keep them engaged.
Visit Site
Rebecca Welch Joins Account Service Team
2010-04-04
Warm welcome to Rebecca Welch who now joins our Account Service Team as Project Manager. Rebecca (aka Becka) has spent most of her time here in Vermont and most recently served as Operations Manager at Catalyst Design Ltd. and BrandNew Clothing Inc.
Goel & Anderson: Website & SEO
2010-04-04
Goel & Anderson is an immigration law firm located in Reston, Virginia. The principles were looking to set themselves apart from other dry law firms. We were selected for our creative web design, custom web development experience, and online marketing specialties. We delivered to them a website that captures the unique character of the firm and its partners. The site runs on Propeller’s evolving propCMS content management system, and is fully optimized for best organic search results. As in any competitive field, search engine optimization is essential to reach potential customers at their point of need… Google.
Visit Site
Hickock & Boardman : Website Design
2010-04-04
Coldwell Banker Hickock & Boardman Realty is a leading real estate firm in Vermont. The real estate market is highly competitive and while the company has its own in-house web development team, they recognized the need and opportunity in working with Propeller to deliver an interactive web design that would set them apart. We look forward to delivering a custom and creative web design that will reflect the unique approach of the company and its agents.
Steve Dodge Joins as Sr Account Strategist
2010-04-04
We’re very pleased to have Steve join our Account Service team as Sr. Account Strategist. Steve comes most recently to us from Jobsintheus.com in Maine, where he served as Director of Sales and Marketing. He has a long history in both traditional and interactive marketing, with much of that in the hospitality/resort segment. We believe Steve’s experience and customer service philosophy will server our client partners very well.
Gunstock Mobile
2010-02-15
Mobile sites continue to be very popular this year. Similar to our other mobile sites, Gunstock's pulls existing content from the cms and presents it in a mobile friendly format. Since mobile users have different needs than desktop users, we pull only the content that mobile users want. We discover this by studying mobile user behavior for each client using Google Analytics.
2010 State of Propeller
2010-01-11
Our President and Founder, Dave Gibson, reviews the past year and shares Propeller's focus in 2010... more
Dave Gibson becomes member of Vermont Business Roundtable
2010-01-11
Dave Gibson, President and Founder of Propeller Media Works, has been invited to become a member of the Vermont Business Roundtable's Emergent Leader Group, and will be attending the organization's annual meeting January 14th.
Created in 1987 as a nonprofit, public interest organization, the Vermont Business Roundtable's membership is comprised of 120 CEOs of Vermont's most active and committed for-profit and not-for-profit employers. Their mission is to make Vermont the best place in America to do business, be educated and live life.
According to Gibson, "I'm especially honored to be invited to join this group, as its one filled with great leaders and a mission that extends beyond each members business. In contrast to other business groups, this organization is focused on the larger issues that affect not only business, but the quality of life and environment for all Vermonters."
Vermont Business Roundtable's Website
Stowe Winter, Social, Mobile
2009-12-26
In preparation for this upcoming season, Propeller has integrated Stowe’s multiple social channels, updated the site with new visuals and features, added a mobile version of the site.
Of course Stowe fans love to connect and share on the social web as much as they do on the lift. Engagement has become a new key metric and we’ve supported this mission by introducing cohesion and integration across all channels. YouTube, Twitter and Facebook have a consistent branded look, and content flows between each. On Facebook, we’ve added a custom default tab to present the latest events and specials, and serves a funnel back to key revenue points on the website.
The website features fresh new photography and video, and a new calendar application. Users can sort the calendar by type and subscribe via RSS. The stowked.com site was also updated and presents the latest Stowked feature movie by the guys at Meathead Films.
The mobile version hones in on the key content area that mobile users need the most, and presents them in a mobile friendly format.
Website
Visit YouTube Channel
Facebook Page
Stowked Movie Site
Performance Food Centers - Ecom
2009-12-26
Performance Food Centers of Pennsylvania provides consulting, design, installation, and product supply for juice bar operators. To facilitate sales of its line of nutrition and performance based products, Propeller has been selected to develop an ecommerce system to dovetail with its website.
North Country Smokehouse
2009-12-26
Gourmet chefs and fine meat aficionados know Mike Satzow and the North Country Smokehouse very well. In this project, we’re teaming up with the creatives at Place Creative to provide a cohesively branded ecommerce experience.
Some of us at Propeller (Dave in particular) have a certain fondness for bacon, and with the very generous “sample” package, the project is already off to a great start!
Anticipated launch: Q1 2010
Performance Food Centers - Website, Ecom
2009-12-26
Performance Food Centers of Pennsylvania provides consulting, design, installation, and product supply for juice bar operators. Our original plan to only provide the ecommerce component broadened to encompass a full redevelopment of the website.
Synergy Fitness - Website
2009-12-26
Synergy Fitness is a new fitness and wellness club catering to an upscale audience in the greater Burlington area. In this project, we will carried forward the brand and identity work that our friends at Place Creative developed to create an online experience that is on-brand and position Synergy to reach its target audience.
Visit Site
Synergy Fitness
2009-11-22
Synergy Fitness is a new fitness and wellness club catering to an upscale audience in the greater Burlington area. In this project, we will carry forward the brand and identity work that our friends at Place Creative develop to create an online experience that will be on-brand and position Synergy to reach its target audience.
Green Mountain College
2009-11-22
Green Mountain College approached Propeller to develop a website to promote their resort & hospitality management program. The project will involve both creative design and development of the site on an easy to use content management system.
Revision : Social Media
2009-11-22
Revision Eyewear manufactures ballistic eyewear and sells direct to military, law enforcement and sportsmen at consumer, agency and government levels. To increase customer engagement and market through this audience on a peer to peer level, we’ve launched a Facebook page and YouTube channel. Both are customized to reflect the brand. The Facebook page includes a custom entry tab, which introduces the brand and product line and also pulls in YouTube channel content.
Visit Facebook Page
Visit YouTube Channel
Revision : Ecom
2009-11-22
Revision Eyewear manufactures ballistic eyewear and sells direct to military, law enforcement and sportsmen at consumer, agency and government levels. To facilitate direct ecommerce, we installed and customized our Magento shopping cart system to blend seamlessly with the website and integrate with Revision’s fulfillment and accounting processes.
Visit Site
Ski Vermont : Mobile
2009-11-22
Through web analytics, Ski Vermont (and most of our customers) are seeing a great increase in mobile phone access to their website. Usage patterns of mobile users are different from desktop users, and naturally the limited screen size requires reconsideration of design. In analyzing the analytics, we determined that the most important areas for mobile users include Alpine Conditions, Nordic Conditions, Deals and Packages. Therefore we stripped the navigation down to these 4 items and then present the information in a mobile friendly design.
Visit Site
Bogner : Social Media
2009-11-22
As part of a six month marketing initiative with the luxury sports apparel brand from Germany, we’ve launched YouTube and Facebook sites. In concert with our paid marketing and search engine optimization initiatives, this aspect of the project is focused on engagement and marketing through this audience on a peer to peer level. Both are customized to reflect the brand.
Visit YouTube Channel
Facebook Page
PHP/CSS Web Developer
2009-10-19
Propeller Media Works seeks candidates eager to join its experienced team. Participate in a team environment to conceptualize functionality and deliver that functionality for clients.
This position is to deliver both frontside and backend development of websites and custom applications working in a LAMP environment. For such, the successful candidate must have proficiency in standards compliant html, javascript, and css for frontside development, and PHP and MySQL skills on a Linux platform for development.
CraigsList Listing
Join us Fri Sept 11
2009-08-29
This year, we've chosen to focus on just two artists. When so much of the Art Hop is so busy and crowded, we hope to provide a more thoughtful presentation of two great Vermont artists. Please join us for an open house opening on Friday starting at 5. The gallery will again be open on Saturday between 11 and 5, and then by appointment only.
Keith Wagner
Keith is a landscape architect, artist and founding partner of H. Keith Wagner Partnership in Burlington. Many will remember Keith's 2008 show at Copley Consolidated here at 208 Flynn. Keith's work really resonated with us. Both his acrylic abstract landscapes that capture a dreamy flat middle American moment, to his metal sculpture... wonderful. We had to have him and we're very pleased to show his recent works.
Hal Mayforth
In contrast to Keith, Hal mixes humor and a lyrical illustrative perspective on what is "fine art". While the subjects may be fun or silly, the artistic approach is quite serious, as Hal's works are widely shown and respected. In addition to his prints, Hal will also be on hand selling his line of T-shirts and metal switch plates.
Bogner of America
2009-07-10
Propeller has been selected to provide online marketing strategy and execution for Bogner of America. This prestigious European brand provides high quality ski wear, active wear, and accessories to fashion and quality conscious consumers. After an international search for the best partner, Propeller Media Works was selected to lead its efforts to build a stronger online presence in the US.
Fletcher Allen
2009-07-10
With tremendous pride Propeller, has launched Fletcher Allen’s website. Fletcher Allen is Vermont’s largest healthcare provider. The project focused on redesign of both the visual interface as well as the structure of the site’s content. This massive site with almost 4000 pages runs on our proprietary propCMS content management system, and its many features include Google Maps integration, Events Calendar, and Video Gallery. Many thanks to the Fletcher Allen marketing team who we worked in close collaboration with, and who put in tremendous effort also to launch.
Visit Site
26 New Service Programs Introduced
2009-05-19
With the rapid emergence of social media and online marketing, many companies find themselves wondering how they can utilize these tools to increase their bottom line. Propeller Media Works has developed 26 new service programs to help businesses steer through the digital hype and target the revenue opportunities.
More about these service programs
New Service Micro Site
Revision Eyewear
2009-04-30
Propeller has signed Revision Eyewear to pursue an integrated online marketing program that will involve both strategy and execution of website, social marketing, search engine optimization (SEO) and pay per click (PPC) advertising. “We’re super excited for the integrated aspect of this project, which is the strategy that we believe, delivers the greatest performance” according to Dave Gibson, Founder |Director of Online Marketing. He continues, “Each piece works off the other like an orchestra and when they are in synch you hear the sweet sound of conversion$... cha-ching!”
Revision Eyewear delivers ballistic eyewear to military, police and outdoor categories. The company started in Montreal and recently expanded into new facilities in Essex Junction, VT. The company has been enjoying great success and we look forward to playing our part to accelerate that growth.
Harbour Search Optimization
2009-04-22
Harbour Industries, manufacturers of high performance cable and wire, has contracted Propeller to deliver search engine optimization (SEO) setup services as part of a website redevelopment initiative. The project will involve competitive analysis, audience profiling, keyword development, and optimization of priority-one pages.
Strong organic search placement places your brand in front on potential customers that are in the process of searching for what you offer. That's a target rich environment! Propeller offers both SEO setup and ongoing performance tuning as well as a broad spectrum of additional online marketing services.
Stowe Summer
2009-04-22
Stowe concludes another great season and turns its attention toward summer. As sad as the end of the snow season is, summer in Vermont is unparalleled. To celebrate summer and all the expanded adventure and luxury that you can now find up at Stowe year around, we’ve now launched Stowe’s summer site. Lovely photography takes center stage in presenting an experience that is unparalleled.
Visit Site
Gibson to Speak on Technology
2009-04-22
Dave Gibson, Founder & Director of Interactive Strategy @ Propeller Media Works will be a panelist at the Leadership in a Connected Age conference on June 9. As one of Vermont’s leaders in interactive technology, Dave will be guiding fellow business leaders on how technology can be used as a marketing, communication, and networking tool for both brands and individuals. “In a time when every cent has to carefully invested, understanding the tools and their capabilities is key,” says Gibson.
Propeller will soon be introducing an expanded range of cost effective service products that will cover website development, online marketing, social marketing, support, application development, and reputation monitoring.
More Info
Arrow Fasteners Website
2009-03-26
Is there any household or shop in America that doesn’t have one of Arrow’s classic Heavy Duty Staple Guns? Since 1929, Arrow has been in the staple business and has been leading the category for much of that time.
This project involved a complete redesign and features our propCMS 2.8 Content Management System integrated with our propEcom e-Commerce System. Other key features of the project included some "damn fine design", and custom integration with the company’s ERP system.
Visit Site
Salt Lake City Convention & Visitors Bureau
2009-03-11
Carbon offset calculator and payment system to allow convention visitors travelling to SLC to "go green". The calculator will be showcased at the Meeting Planners International World Education Congress July 11-14, 2009 being held in Salt Lake City.
Evolution Robotics
2009-03-11
An IdeaLab funded start-up from Pasadena California has chooses Propeller to build a site as creative and innovative as the products they are associated with. Propeller will build a newly designed site utilizing the propCMS content management system, homepage case study animations, news & events tools with RSS, homepage callout system, YouTube API integration for video delivery, and Google Analytics installation.
Goel & Anderson
2009-03-11
Reston Virginia based Goel and Anderson, one of the countries top corporate immigration law practices, has selected Propeller for web design and development services. In addition the project will incorporate our propCMS content management system, propBulkMailer & HTML email vcapability, Flash Animation, and Google Analytics installation.
The project is scheduled for launch in Q2 2009
Gibson Moderates Social Web Panel Discussion
2009-03-11
Dave Gibson, Founding Partner of Propeller Media Works, served as moderator in a panel discussion on Social Media for the Leadership Champlain Program.
The professional development program is sponsored by Lake Champlain Regional Chamber of Commerce and is designed to expose participants to the ideas and leaders across multiple industries.
The lively discussion covered the gamut of issues that face the modern PR/Marketing profession, as well as topics that now face management of every company.
Social Marketing Jam Series
2009-02-09
Web 2.0 social media and social networks have rapidly opened new marketing channels for businesses to connect with customers cost effectively. YouTube, Facebook, blogs and Twitter have evolved into effective tools for savvy marketers, but there is no set formula. Many businesses are using these tools with different goals in mind, and are getting mixed results. This series addresses both strategic and tactical approaches and provides a valuable forum for discussion. Each session starts with an educational presentation to explain the basic concepts, tools and approaches, followed by in depth panel discussions with experts in the field.
Event info and registration on Propeller's Facebook page.. While you’re there, become a friend to stay informed.
Marketing Jam Session
Friday Feb 20, 2009: 12:30 – 5 @ Propeller Media Works
The first session provides the broader context to explain what social marketing is and why it’s relevant. We’ll layout basics and identify the low hanging fruit and best practices to get started. A Social 101 session will be followed by a panel discussion with representatives of Propeller Media Works, Seventh Generation, and Seven Days.
Social WOM & Brand Evangelism Jam Session
April – Date and Location TBD
Oh how we Americans love our brands! We have Pepsi people, Chevy people, Burton people, and the true die-hards will work to convince you to join them. They are brand evangelists and they are your friends. Now with digital social networks, the brand evangelist has the tools to reach networks of hundreds of people with a click of "become a fan" on Facebook. They want to educate and influence their friends, family and colleagues. So how do you get them to do all that hard work for you, and how do you measure performance?
We’ll discuss how to develop brand evangelists and how to give them the tools to spread the good word for you.
Social PR & Reputation Management Jam Session
June – Date and Location TBD
Ok, we've heard "the conversation is already out there" enough. It's cliché now, so lets talk about both the risks and the opportunities related to PR and the reputation of your company. We'll cover the monitoring tools across social channels, and discuss both the preventative tactics you can use to avoid flame throwing wombats, as well as the tactics of putting out the fire they create. We’ll also talk about the roles of employees and customers, and how PR managers can use them most effectively.
Event info and registration on Propeller's Facebook page.. While you’re there, become a friend to stay informed.
Social Marketing Jam Session
2009-02-03
Social Marketing Jam Session
Friday Feb 20 : 12:30 – 5
Where: Propeller Media Works
RSVP: Propeller's Facebook page.
Description
What is social marketing? Why is social so hot? How can it be measured? Will social help my SEO? What is the value of a Facebook fan? Social networks and media have shown incredible growth – both in participants and in engagement. No longer the domain of kids, these tools are rapidly growing up the demographic ladder. We will further reveal these great opportunities for organizations in search for cost effective ways to market in this 2.0 world though this two part session designed to first educate participants to what social media and networks are, and then open the discussion up in a panel format and dig deeper. Each event has its own Facebook event and RSVP – please RSVP accordingly at Propeller's Facebook page.
Vermont Business Expo
2009-01-13
As part of a multi-phased project for the Vermont Chamber of Commerce, Propeller has launched a redesigned website to support the Vermont Business Expo held annually in May. The website’s design reflects that of it’s parent vtchamber.com website, and provides easy navigation to information for both attendees and exhibitors. An interactive floor plan provides exhibitors with a clear view of fellow exhibitor positioning as they make their booth selections, and later at the time of the event, the tool will be useful for attendees as well.
Visit Site
Vermont Chamber of Commerce
2009-01-13
As part of a multi-phased project for the Vermont Chamber of Commerce, Propeller has launched a redesigned website to support the organization and its membership. In support of the organization, the site serves to promote its public policy initiatives, events and programs, while serving as a recruiting function for new members.
The last phase of the project will serve its travel and hospitality members through a new website (visitvt.com), which will be launching soon after.
Visit Site
Stowked Video Site
2008-12-05
To promote the Stowe life and experience, the Stowked.com website was setup to tell the story through video. The core of the site features Meathead Film’s trilogy of feature length films about the mountain and its culture. The guys at Meathead Films are real pros and have done a super job on these films. In addition to these three high quality films, there is a video gallery that pulls YouTube video through our custom Flash player.
Minimal design because its all about the content!
Visit Site
LPA Pocket Wizard
2008-12-05
Any professional photographer will know of the Pocket Wizard line of wireless flash triggering systems. They enable amazing lighting effects, which you can see on their website of course under “Inspirations”.
While there are plenty of subtle technical features throughout the site, the site’s design is really the story. Its clean, professional and really let’s the photography take the stage.
Visit Site
Windham Mountain
2008-10-22
We recently relaunched a redesigned website for Windham. The new design focuses on large impact imagery and video, and maintains a design style that provide ease of use and elegance of style.
Visit Site
Bromley Mountain
2008-10-22
Riding on the heals of a great 07/08 year, we made a number of improvements for the 08/09 season. The homepage now features video and focuses attention on the events that drive revenue. Here's to another great season... Let it snow.
Visit Site
Valdez Heli-Camps
2008-10-17
From Valdez, Alaska, Valdez Heli-Camps provides helicopter and cat skiing and snowboarding in one of the world’s best regions for terrain and snow quality. The term “dream client” comes to mind.
The project addresses three phases of engagement and the full cycle of operations for this business. First is the initial lead generation and sales process that involves the website design and search engine optimization to get prospects in the door and through the ecommerce conversion.
Second is the operational support and organizational tools needed to provide such a high level personal service. In that effort, we developed a customer extranet to collect customer information. On the back-end of that extranet we developed a customer relationship management system (CRM) to manage the details and provide custom reports for week and daily logistics.
Lastly, we created a social networking site for customers to share photos, videos, stories, contact info and to keep the memories alive. Through the social community site and email newsletters, VHC maintains its relationship with customers and grows its repeat sales.
This project thus serves as an example where our services impact the end-to-end operations of our partner’s business.
Visit Site
MountainNaturals.com
2008-09-25
Mountain Naturals of Vermont is a division of Food Science ® Corporation, serves as the company’s direct to consumer channel for nutritional vitamins and supplements.
The project involves a full ground-up ecommerce effort that leverages Propeller’s design and online marketing strengths with its technology. The website sits atop Propeller’s propCMS content management system and integrates with its propEcom ecommerce system seamlessly.
The growing nutraceutical industry has gained tremendous momentum in the past decade, and is a category that Propeller is growing its footprint in.
Visit Site
Bolton Valley
2008-09-23
Bolton Valley is one of those powder havens that many don’t yet know about. In partnership with fellow marketers at Dillon, Walsh, Wilson, we were invited to develop a new website to help get the word out and help support revenue centers around the mountain.
The design reveals our signature style for clean lines and strong usability. The visuals combine functionality to deliver a wide range of relevant event and marketing media to keep users engaged with the excitement on the mountain year around.
We can’t wait for it to snow!
Visit Site
AAG Global
2008-09-23
AAG Global, a division of aviation giant Sikorsky, is a global network of executive helicopter operators providing seamless transportation and service for their demanding clientele.
The project included a full ground-up collaborative effort with our friends at Dillow, Walsh, Wilson. From strategy to capture the business, creative and technical objectives, to design, to programming. The site is driven by our propCMS content management system, and integrates with a third party reservation system.
Visit Site
Stowe Winter Live
2008-09-03
Perhaps some people don't think snow when its 80 degrees out still, but we do. Winter is right around the corner though, and its important to keep last year's momentum running into next season. With Labor Day beyond in the dust, we flipped the switch. Bring on the snow.
Visit Site
Fletcher Allen
2008-08-20
Fletcher Allen, Vermont’s largest health care provider, has engaged Propeller Media Works to provide website design, technical development and interactive marketing services. Much more to come.
Econugenics
2008-08-12
California based Ecuneugenics sells a range of nutraceutical products based on the company’s research into non-traditional medicine. In this project, Propeller Media Works, provided technical support and development of the site and its ecommerce engine. The site runs on Propeller’s propCMS content management system and is integrated with Propeller’s propEcom ecommercy system.
Visit Site
Blue Cross Blue Shield of Vermont
2008-08-12
BCBS of Vermont has selected Propeller Media Works to provide Flash design and development services in support of its internal Employer Resource Center.
Casey Research
2008-08-12
Casey Research is an online publisher of investment research. Wishing to take their website to the next level, the company has partnered with Propeller to provide interactive design, front-side production and technical guidance in the development of their next website.
Visit Site
American Trust Company
2008-07-21
American Trust Company provides personalized investment management and trust services to individuals and institutions with approximately $132 million of assets under management. Responding to growing demand for alternative energy financial products, the company has now introduced its Energy Alternatives Fund via its new website. Complimenting the identity developed by our friends over at Place Creative, we focused on presenting a clean design with strong usability.
We're excited to have had this opportunity to work in two of our target categories of alternative energy and financial services.
Visit Site
AAG Global
2008-07-02
AAG Global, a division of aviation giant Sikorsky, provides very high level executive helicopter transportation services. The project will include a full ground-up redesign and redevelopment effort that will be driven by our propCMS content management system.
Dr. Eliaz
2008-07-02
Dr. Eliaz is a respencted author, lecturer, researcher, product formulator and clinical practitioner focused on alternative therapies. The project included a full redesign and development project running on our propCMS content management system. A key aspect of the project was integration with the YouTube api that pulls video content from YouTube and displays it on the Dr. Eliaz website.
Visit Site
4 Horizon Awards
2008-05-05
For the third consecutive year, Propeller Media Works hits Gold in the Horizon Interactive Awards competition. The Horizon Interactive Awards (horizoninteractiveawards.com) is an international competition recognizing outstanding achievement among interactive media producers. Propeller took the Gold for its redesign of Stowe Mountain Resort’s stowe.com website, and won three Bronze awards for VPR’s vpr.net, Schweitzer Mountain Resort’s schweitzer.com, and the Vermont Ski Area Association’s skivermont.com.
Gold: Stowe.com
Bronze: VPR.net
Bronze: SkiVermont.com
Bronze: Schweitzer.com
MBA HealthGroup
2008-04-09
MBA HealthGroup (formerly MBA Resources) assists healthcare practices streamline their offices and keep pace with evolving technologies and best practices. In addition to their consultative services, they provide ongoing medical billing services and electronic health record solutions.
As part of a full rebranding and renaming effort, we introduced a clean SEO friendly style designed to be easy to use, while presenting the brand in professional and trustworthy light.
The site runs on our propCMS content management system, which enables MBA to quickly and easily manage virtually all content on the website
Visit Site
Brighter Planet
2008-04-09
Not only do our purchases reflect our ecovalues, but now the card used can also. In partnership with Bank of America and Native Energy, Brighter Planet offers the Brighter Planet Visa credit card, which trades points for carbon offsets (rather than miles or cash back).
The redesign initiative was spurred by the desire to further hone the visual experience and to tighten the brand image. In the process we also improved the navigation and ease of use.
Visit Site
American Trust Company
2008-03-18
American Trust Company provides personalized investment management and trust services to individuals and institutions, and has approximately $132 million of assets under management. Propeller has been hired to provide iMarketing services to support a new financial services product planned for launch in Q2 of 2008.
Food Science of Vermont
2008-03-18
Food Science of Vermont produces all natural nutritional supplements for both humans and their pets. Propeller has been selected to provide iMarketing services and will be focusing efforts on the company’s Mountain Naturals direct to consumer division. The first phase of this project will be the redevelopment of the division’s ecommerce website, which will be an extensive bottom-to-top endeavor.
Propeller Goes to 11
2008-03-18
With respect to Nigel Tufnel, “we go to eleven”. 2008 is already looking very strong as we continue honing of our process, systems and service delivering ever-more strategic services. Our key phrases for 2008 are “continuous evolution” and “proactive strategy”.
More info regarding Nigel’s love for loudness: In "This is Spinal Tap," he pointed out to director Marty DiBergi that the settings on Tap’s Marshall amps could extend beyond the standard 10 mark. Nigel: "You see, most blokes will be playing at 10. You’re on 10, all the way up, all the way up...Where can you go from there? Nowhere. What we do, is if we need that extra push over the cliff...Eleven. One louder." DiBergi: "Why don’t you just make 10 louder and make 10 be the top number, and make that a little louder?" Nigel (after taking a moment to let this sink in): "These go to 11." In 1990, Marshall released its JCM900 amp, with the knobs going to 20 (GW2), although Nigel says the company later gave him a special model that goes to infinity (complete with the infinity symbol—an eight on its side—and a dial that keeps spinning around as if it were broken). (EW) The company also makes faceplates for all of its amp models that go to 11. In a 1984 interview, Nigel revealed that his Gibson guitar pickups were modified to go to 11, as well—meaning that with both his amp and guitar turned all the way up, he could hit 22. (GP) A T-shirt that reads "Goes to 11" is now a collector’s item because it sold so poorly immediately after DiBergi’s film was released. Finally, a posting to the Internet group alt.fan.spinal-tap by Ray Abbitt shed some light on the history of powered amps: "Early Fender Champs (a small, low-powered amp, probably intended for practice) had no controls except for a volume control that went to 11. And from about 5 on up, they didn’t get any louder—just more distorted. A number of artists use them for recording and some (including Neil Young) use them for live performances. Most of us who are lucky enough to own one (mine was built in 1953 or 1954) turn them up to 11 cause they sound so damn good." Nigel's now famous phrase have even been recognized by the Oxford English Dictionary.
Dr. Eliaz Website
2008-03-18
In support of the sale of Econugenics medicinal products, the company has created a new online channel for public education of alternative treatments to breast cancer and prostate cancer and Econugenics products. Founder of Econugenics, Dr. Eliaz presents his research findings with his own unique flair via video.
The project will feature integration of YouTube-based video that features Dr. Eliaz and Propeller’s popular propCMS content management system.
The project is on a rapid development schedule and is planned to launch Q2 2008.
Amalgamated Culture Works
2008-03-18
Amalgamated Culture Works has provided garment screen-printing since 1981, and today features high resolution full color printing with a unique high speed digital inkjet printer that requires no pre-press setup. The combination of speed, high resolution, and the ability to run short runs has kept their business humming.
The new site features a complete refresh of the design and our popular propCMS 2.8 content management system. Since launching, conversions from the “request a quote” form have increased over 50%. With content and features remaining fairly similar to before, the increase is attributed to the increase in trust and credibility associated with the new design.
Visit Site
Spin Systems
2008-03-18
Spin Systems, Inc. provides intelligence data-mining systems that provide decision makers with tools for real-time risk management of complex scenarios. Applications include bio-medical intelligence systems for the U.S. Government, and enterprise legal risk assessment systems for government agencies and large corporations.
No stranger to building complex web-based technology solutions, Spin Systems was attracted to the depth of Propeller's experience helping other B2B technology clients, however our intuitive and sophisticated backend systems and integration experience closed the deal.
Key features of the project include interface design, information architecture development, propCMS content management system, propBulkmail email distribution system, embedded Flash animation, and a private client support extranet.
Visit Site
Arrow Fasteners Website
2008-03-18
Is there any household or shop in America that doesn’t have one of Arrow’s classic Heavy Duty Staple Guns? Since 1929, Arrow has been in the staple business and has been leading the category for much of that time.
This project will involve a complete redesign and will feature our propCMS 2.8 Content Management System with integrated propEcom e-Commerce System. Key features of the project include multilingual support, and custom integration with the company’s ERP system.
Project is scheduled to launch in Q3 2008
Amalgamated Culture Works iMarketing
2008-03-18
Having recently delivered a new website that has already proven its value in converting visitors who reach the website, its now time to drive more traffic into the funnel. Propeller will now launch both a search engine optimization (SEO) campaign designed to increase organic/natural search engine ranking, and a paid search engine marketing (SEM) campaign to more actively attract quality traffic. We will be applying our continuous evolution process of ongoing analytics analysis and campaign adjustment over a six-month period.
Casey Research
2008-01-18
Casey Research is an online publisher of investment research. Wishing to take their website to the next level, the company has partnered with Propeller to provide interactive design, front-side production and technical guidance in the development of their next website.
Vermont Chamber of Commerce
2008-01-18
We’re very proud to have been selected as the Vermont Chamber’s interactive marketing partner after a very thorough selection process. Together we will be developing a new strategy for the Chamber’s website and peripheral iMarketing efforts, and in this first phase we will provide the chamber and their members with a complete redevelopment of their website. This project will include interface design, information architecture, and programming plus integration of our propCMS content management system with the Chamber’s legacy database.
Brighter Planet
2008-01-18
“Conserve what you can and offset the rest” is the motto for this innovative company in its mission to fight global warming. In partnership with Bank of America and Native Energy, the company is providing the Brighter Planet Visa credit card, which trades points for carbon offsets (rather than miles or cash back).
The company’s board and staff represent a who’s who of both financial services and green economy leaders. We’re particularly excited to be working with David Donegan, Chief Marketing Officer and formerly a marketing exec for Red Bull, where he oversaw key consumer and interactive areas. Red Bull’s interactive campaigns have been many of the most innovative we’ve seen. So we expect to be pushed and are look forward to the challenge.
LPA Design
2008-01-18
LPA Design produces wireless control devices serving the professional photography market. The Pocket Wizard remote triggering product line commands more than 50% of the market, because its reliability and innovative features.
The project includes a complete website overhaul which will include interface design, information architecture, and will be powered by Propeller’s propCMS content management system.
Amalgamated Culture Works
2007-12-07
Amalgamated Culture Works has provided garment screen printing since 1981, and today features high resolution full color printing with a unique inkjet printer that is very fast and requires no pre-press setup. The combination of speed, high resolution, and the ability to run short runs has kept their business humming.
The company initially contacted us to provide search engine optimization and pay-per-click marketing. After a more thorough audit of their website, analytics, and the Internet marketing efforts to date, it was agreed that the website itself needed to be redeveloped first.
That project is in development and promises to launch in Q1 2008.
Stowe
2007-12-07
Our goal of our seventh iteration of Stowe Mountain Resort’s website was to increase skier visits by focusing attention on the fundamental element that draws people to Stowe: the skiing and riding experience. The site features an uncluttered design that compliments off-line marketing design with big visuals and easy access to primary conversion points.
Visit Site
MBA Resources
2007-12-07
Medical Business Administration Resources provides a full range of electronic health record services, systems management, and medical billing services, consulting and training. Planned for MBA is a comprehensive front and back-side redevelopment which will include our updated propCMS 2.8 content management system.
Bromley Mountain
2007-11-07
Maintaining true Vermont cred is the key attribute we focused on in this redesign of Bromley.com. While other resorts have invested heavily in creating villages full of expensive jewelry stores and high-end real estate, Bromley continues to be focused on families and fun in the sun.
On the backside, we updated Bromley's content management system to version 2.8 which features an improved user interface for administrators of the website.
Visit Site
Skivermont.com
2007-10-05
Heading into our fourth season with the Vermont Ski Area Association, we’re launching the 2008 snow season with a fresh new look and a new set of features. Details include a ‘submit your video’ user tool, an audience-specific “Snowboard Vermont” section, and updated “Kids Zone”. The new look takes the Winter In Its Original State brand direction and frames it just right.
Visit Site
Vermont Public Radio
2007-09-25
The challenge facing all forms of broadcasting and publications today is how to remain relevant in the new media paradigm. As a leading peer in the public radio community, Vermont Public Radio is in the midst of a radical change to meet the challenge in both its broadcasting format and the media it uses to reach its evolving audience. This is where we’ve come in.
The front-side of the site reveals the new VPR. A VPR that is leading the new media charge and here to provide the level of media service that tomorrow’s listener demands.
The back-side of the site is where the real depth lies in this project though. For VPR we’ve built a completely customized content and media management system specifically designed to blend with the workflow that is so unique to broadcasting.
Public radio provides a crucially important alternative voice in today’s world. Working with VPR is important to us collectively in our mission to support progressive organizations.
Visit Site
Schweitzer Mountain
2007-09-14
First chair, face shots and powder stashes are all terms that get us excited regardless of season at Propeller. Naturally we’re thrilled to be selected by Schweitzer Mountain in northern Idaho to redevelop their website. This is a category we know well from both the experience of developing sites for Stowe, Bromley, Gunstock, Vermont Ski Area Association, and Ski Area Management Magazine; combined with our previous lives as powder hounds.
The site features a complete front-to back end redevelopment that blends with their new identity and branding. The site's content is managed via our upgraded propCMS version 2.8 content management system with its robust toolset and few custom modules as well.
Visit Site
Adams & Knight
2007-08-17
When this CT based advertising firm needed a Interactive Flash Map for a key client, Propeller had the skills they required. The new facilities map will orient prospects to the many amenities and housing options available at the new senior housing development.
Valdez Heli-Camps
2007-08-17
Thank you... thank you... thank you great web deity..
WE can't even begin to believe how excited we are to work with our latest client. From the home of the world extreme skiing championships in the Chugach mountains of Alaska, Valdez Heli-Camps has been running helicopter skiing trips for 10 years and is the leading provider in Alaska. President Matt White travelled all the way to Burlington to meet with our team and make sure we had the "right stuff" to be his partner. We look forward to returning the favor this winter and meeting his team first hand in AK.
PMW will be building a new website for VHC that includes our PropCMS, PropEcomm, Embedded Flash window, Google Analytics, and will be helping integrate several existing CRM and community tools. Many SEO and SEM features will be included as well. A Fall launch is anticipated.
Vermont Foodbank
2007-08-17
After a great team effort with a terrific client, we are happy to introduce the new Vermont Foodbank website! We are pleased that we can help a special statewide organization that is integral to the distribution of food to so many needy Vermonters. Please take a minute to visit and learn how you too can help them with there mission.
Visit Site
High Speed Video
2007-08-17
Come visit the new HSV website and take a peak at Video-conferencing 2.0, also known in the industry as Telepresence solutions. HSV has the industries most affordable solution and has attracted clients like Major League Baseball, General Dynamics, Wal-Mart, National Football League; Propeller is helping spread the word that you don't need to spend millions for a system from industry giants like Cisco and HP. Future site enhancements soon to come include a Flash video player, a demo scheduling application, client support extranets, and search engine marketing and optimization.
Visit Site
Spin Systems
2007-06-06
Here is a new biz win that is easy to put a "Spin" on... Propeller Media Works has formed a new partnership with Spin Systems, a high-tech company based in Sterling Virginia. No stranger to building complex web-based technology solutions, Spin was attracted to Propeller's prior Interactive Marketing experience helping other B2B technology clients, however our intuitive and technically sophisticated backend systems closed the deal. Propeller will be implementing a website with our propCMS content management system, propBulkmail email marketing system, embedded Flash animation, and a private client support extranet. A Fall launch is anticipated.
Schweitzer Mountain
2007-06-04
First chair, face shots and powder stashes are all terms that get us excited regardless of season at Propeller. Naturally we’re thrilled to be selected by Schweitzer Mountain in northern Idaho to redevelop their website. This is a category we know well from both the experience of developing sites for Stowe, Bromley, Gunstock, Vermont Ski Area Association, and Ski Area Management Magazine; combined with our previous lives as “connoisseurs” of powder.
For Schweitzer, we’ll be performing a full top to bottom (both online and offline) and adding a few new jumps and rails for fans this coming fall.
Draker
2007-06-04
As the renewable energy market explodes, Draker Solar Systems is poised to provide the performance monitoring systems that will verify claims by the energy producers and brokers. This project is especially interesting because we will be working collaboratively with our friends at SP!KE Advertising to do a complete top to bottom overhaul of the company’s identity and marketing program. Our part will be to provide consulting and execution on the online marketing end as we deliver website and email marketing tools.
This project also adds to our portfolio of green companies, which includes NRG Systems, Seventh Generation, and Native Energy.
More info about our path toward the renewable energy market.
Business People Article
2007-06-04
Thank you to Business People Vermont and Bill Simmons for the profile on Propeller. For those that actually check out the article, please note that Russ is standing on a box.
He’s really much shorter than David.
David also doesn’t have 3 chins.
David did not write this post.
Read the article.
2 Golds for Propeller
2007-05-01
For the second consecutive year, Propeller Media Works has been recognized for excellence in website development. The Horizon Interactive Awards is an international competition recognizing outstanding achievement among interactive media producers. This year, Propeller’s own site (propellermediaworks.com) won a top Gold award in the highly competitive Self Promotion/Customer Identity category. Propeller’s work for the Stowe Area Association (www.gostowe.com) won a second Gold award in the Consumer Information category.
After celebrating our 10th year anniversary, these rewards serve as icing on the cake. “Being recognized at this level by this group of judges is particularly rewarding” said David Gibson, Founder of Propeller. “We are sharing the stage with international level shops that we’ve long looked up to,” continued Gibson.
With growing international recognition and 10 years of experience designing and building tier-one websites and web-based applications, the Propeller looks to enhance its online marketing program in the next year while continuing to push creative design and deep technical functionality.
Interactive Marketing Seminar
2007-04-24
Event Photos
As we face a continuously evolving marketing landscape, part of Propeller’s job is to always be passing on what we learn to our customers. Toward that end, we held our second seminar on April 20th, 2007 and invited Dave Winslow, Founder and President of EpikOne, to present. EpikOne is one of a handful of Google certified consultants for Google Analytics and their new multivariate testing tool Google Optimizer.
Clients and regional marketing leaders joined in a discussion that started with the concepts that are currently driving effective i-marketing, and then drilled into measuring performance with Google Analytics and multivariate testing with Google Optimizer.
For those attending, this served as an important chance to get up to speed with current thinking and i-marketing tools, and to join in a comfortable conversation with those who are driving it forward.
If you would like to attend our next seminar (TBD), please email David Gibson at dgibson@propelled.com.
Event Photos
10th Year Anniversary Party
2007-04-24
Party Pix
This year we decided to mix business with pleasure. We first held an Interactive Marketing Seminar with our friends at EpikOne (see preceding Buzz post), and then jumped into the party. The business in the front; party in the back idea transcended (declined) into a mullet theme party. The food was amazing (thanks Dish), the wine was quite nice (thanks James), and the company included great friends, members of the crew who have since moved on, clients, and family. A great time. Thanks everyone for a fun night.
Party Pix
Stowe Area Association
2007-01-24
Can a website capture the essence of a place a lovely as Stowe Vermont? Of course not, but we sure hope this second website redesign for the Stowe Area Association comes close. The SAA serves as the de facto chamber of commerce to promote member businesses and attract vacationers to the area.
The site is powered by our propCMS content management system, which incorporates a number of custom applications that serve the association’s unique needs.
We think the site represents a solid blend of well targeted web design, web technologies, and online marketing.
Visit Site
Propeller Turns 10
2007-01-16
Burlington - This year Propeller Media Works, LLC celebrates its 10th year in the business. Since 1997 Propeller has successfully focused on just one thing: building great websites. "We're often asked to design logos and print advertising, but we don't want to get distracted. We just want to build better custome web solutions," according to David Gibson, Founding Partner of Propeller. From its client roster and their rate of retention, it is clear that Propeller is headed in the right direction.
Propeller started at just the right time. The Web was brand new and demand was quickly growing. "10 years ago, sites were either pretty but two dimensional, or ugly with no marketing message. So I tried to fill the gap and blend good design with technical functionality," remembered Gibson. "To deliver the functionality, I soon needed a real programmer." Propeller's first hire was Daniel Hansen. "Dan was great because he was passionate about pushing the technology to deliver more than clients expected," said Gibson. That passion for exceeding expectations became a core value of the company's culture.
The need for a deeper and broader technical foundation led to the merger with Scully Interactive in 2004. "Dave and I knew each other for quite some time," says Russ Scully, now Director of Technology and Partner at Propeller. "We knew that in bringing our teams together, the combination would be much greater than the sum of its parts," said Scully. "Propeller's design has always been strong, but now our technical depth really sets us apart," added Scully. The one size fits all approach is foreign to Propeller. While they do make use of a large library of code and predeveloped systems, each requires extensive customization.
With hundreds of websites under the belt, a crew of 15, and a beautiful workspace; what's next for Propeller? Big for 2007 is expanding their Internet marketing services. "Its very competitive out there, and customers are demanding a higher level of service. They're looking for not only more traffic, but better traffic. We now have those strategies and the tools to measure success. Its turning from art to science, and that is very exciting." said Gibson.
----
Propeller Media Works provides web design, marketing and application development services from offices in Burlington, VT. This year Propeller celebrates its 10th year in business and has developed hundreds of dynamic websites that infuse creative online strategy with craftsmanship. A sample of our clients includes: Stowe Mountain Resort, Eating Well Magazine, Seventh Generation, Burton, and NRG Systems. For more information about their services, call 802.864.8251 or visit http://www.propellermediaworks.com.
Haystack Club
2006-12-26
Southern Vermont’s most exclusive address now has a new web address as well. Propeller is proud to announce that haystackclub.com is now open. The site features Propeller’s propCMS content management system, propBulkMailer bulk email system, and a snazzy Flash contact form. Pete Foytho, the site’s designer said, “It is always a challenge to create a real estate development site because visual assets are in short supply. You need to create a unique sense of place and desirable sales experience with only illustrations and stock photography at your disposal.”
We think Pete did a great job. The client is also thrilled with the flow of inquiries that has resulted. Take a tour at www.haystackclub.com
Propeller has been designing and developing custom web sites, Internet marketing campaigns, and custom web applications since 1997 from Burlington, Vermont.
High Speed Video
2006-12-26
When Rumson New Jersey based High Speed Video (HSV) needed to create a new website to promote their new patented and proprietary “Telepresence” systems, they turned to a videoconferencing industry expert, Richard Parlato for his advice on who to use. Richards words, “Propeller is the only way to go”. Parlato and Propeller go way back after collaborating on the Proximity Videoconferencing website a number of years ago.
The new HSV website will include Propeller’s content management system and an automated demo scheduling system allowing users to locate and request a demo at the nearest reseller. HSV will also create new video content that will be included in a multifunction embedded Flash application on the site’s homepage. An early spring launch is anticipated.
Propeller has been designing and developing custom web sites, Internet marketing campaigns, and custom web applications since 1997 from Burlington, Vermont.
SEABA Web Panel
2006-12-26
Propeller was happy to host the latest in the series of “What do you know?” presentations sponsored by the South End Arts and Business Assoc. (SEABA) on the evening of Nov. 16th. The panel discussion was given the heady title of "Make the Web Work For You: How to Grow Your Business Online". The panelists included Richard Donnelly of Burlington Telecom, our own Stew Jensen of Propeller Media Works, and Bill Simmon of VCAM and Candleblog. The event was attended by about 30 SEABA members and is being rebroadcast in all it’s glory on the local public access channel 15 here in BTV. You can download Stew’s scintillating PowerPoint Show at www.propelled.com/seaba_pres/ and we will be posting the video as soon as Bill at VCAM gets us the DVD he promised.
Synergy
2006-12-26
With the proliferation of third party solutions, it’s crucial to have flexible systems and talented web programmers to tie everything together.
Here, our client Synergy Software Technologies, Inc. planned to introduce an online training program and needed a way to allow their customers to select and pay for the courses first. Synergy had already developed the courses using a third party online education system called Adobe Connect, but Adobe lacked the ecommerce component. We took advantage of Adobe’s API (Application Programming Interface), which allows developers like us to hook into the system and develop custom extensions or tie-ins. Using our propEcom system as a base, we are creating a custom tie-in to integrate with the Adobe Connect to provide the online course catalog presentation, the secure transactions, and finally the access seamlessly. On the operational side, we customized our propEcom system to tie in with their Quickbooks accounting software.
Our solution will soon allow Synergy to take advantage of a training solution that will be effective and convenient for their customers, while providing an additional income stream with little overhead costs.
Synergy Software Technologies, Inc.
Adobe Connect
Propeller has been designing and developing custom web sites, online marketing campaigns, and custom web applications since 1997 from Burlington, Vermont.
Native Energy
2006-12-26
Native Energy is focused on fighting global warming through renewable energy investment. As a broker in the carbon offset market, they sell clean carbon credits to individuals and corporations in order to offset their carbon consumption. Those transactions then go toward funding of Native American, farmer-owned, and charitable purpose renewable energy projects that create social, economic, and environmental benefits.
For Native Energy, Propeller developed a web-based carbon consumption calculator for multiple forms of transportation. The calculator utilizes the Google Maps API (Application Programming Interface) to provide the visual map experience, and to acquire the distance calculations. The tool allows for multiple legs and forms of transportation and once calculated, feeds into the next step of purchasing the carbon offsets for the proposed trip.
Try Native Energy's Calculator and check the size of your carbon footprint.
Propeller has been designing and developing custom web sites, Internet marketing campaigns, and custom web applications since 1997 from Burlington, Vermont.
Stowe Mountain Resort
2006-11-03
For 06/07 we launch our sixth version of the website for the world-renowned resort. The site steps forward with a bright new look and updated functionality, while integrating closely with a new design system and “Find Yours” campaign. An updated interactive trail map, improved video presentation, and powder alert system all contribute to an exciting launch. Time to ride!
visit website
Windham Mountain
2006-11-02
Windham now heads into winter with a great new look! Picking up on a new logo and design system developed by Smith & Jones of Albany New York, we redesigned the site from head to toe to blend with all the new printed collateral.
This process is now easier than ever with our evolving style of programming that separates design, content, and functionality. The site continues to run on our propCMS content management system and dovetails with multiple third party systems for reservations, and retail and ticket sales.
visit website
Native Energy
2006-11-02
Native Energy is focused on fighting global warming through renewable energy investment. As a broker in the carbon offset market, they sell clean carbon credits to individuals and corporations in order to offset their carbon consumption. Those transactions then go toward funding of Native American, farmer-owned, and charitable purpose renewable energy projects that create social, economic, and environmental benefits.
For Native Energy, Propeller is developing a carbon consumption calculator for multiple forms of transportation.
Visit Native Energy to learn more.
GlaxoSmithKline CEEDD
2006-10-04
This, our second project with GSK, involved developing a website for their new Center of Excellence for External Drug Discovery (CEEDD). The program looks to cultivate new alliances outside the company to supplement the GSK pipeline. These new relationships look to combine the speed and efficiency of other biotech companies, with the resources of the worlds second largest pharmaceutical company.
The websites aids the process by providing the funnel for potential affiliates to submit their proposals for consideration, while providing all the necessary information about the program and the process for participation.
visit website
Ski Vermont V3.0
2006-09-18
Heading now into our third winter season with the Vermont Ski Area Association we are ready for snow, snow, and more snow. This year’s enhancements include a handy My Vacation Clipboard - a really cool way for people to save all those possible vacation plans to share with others. Podcasts of daily conditions will be useful for commuters on the go are new this year. Also new is an MP3 Jukebox, which in cooperation with Big Heavy World, will be attracting visitors with the excellent music spun from Vermont.
visit website
Vermont Foodbank
2006-09-18
Responding to findings in 1985 that hunger was a widespread problem in Vermont, The Vermont Foodbank was founded to coordinate volunteers, donors and a network of partners to battle hunger in Vermont.
Propeller’s role will be to redevelop the website and create a highly functional extranet for coordinating the distribution of donated food to the community level partners. Replacing a fax and phone process for taking orders will be a real-time inventory system that will increase accuracy and time to delivery, while streamlining the fulfillment process.
Vertek 2.0
2006-09-18
Vertek provides resources and strategy to the telecom industry, and we’re very pleased to have a second redevelopment engagement. In this round, we’ll be adding plenty of back-end functionality and online marketing exposure. Our well regarded propCMS 2.8 will enable the group to easily manage their website, and our propBulkmailer 3.0 will support their online push marketing. The companies “pull” marketing will be enhanced by organic search engine optimization and active paid search programs.
Art Hop Party Photos
2006-09-01
The Art Hop was a tremendous success both here at Propeller and for the event as a whole. At Propeller, hundreds of partnered clients, friends, family and art lovers came through our doors to enjoy our art show and party. Photos from the party are posted to About Us > Event Pix.
Participating Artists
Galen Cheney : Oil on canvas
Holly Hauser : Mixed media
Shayne Lynn : Photography
Sarah Kariko : Sculpture & Mixed Media
Stefan Bumbeck : Oil on canvas
Vermont Public Radio
2006-08-21
For those that live in Vermont or have visited here, you likely know that we’re very lucky to have one of the country’s leading public radio stations. VPR contributes to the quality of life here in so many ways. Needless to say, it’s a thrill that they selected us over competition both within and outside the state.
Nationwide, public radio is radically changing in response to the evolution in media. As a leader in this community, VPR is pushing the envelop to open new online opportunities and deliver a wider spectrum of programming and service to their audience online. VPR has partnered now with Propeller to collaboratively deliver this new initiative.
Haystack Club
2006-08-03
Propeller has been invited to partner with the Haystack Club to help promote their exciting new private gated residences and recreation community. The Haystack Club is a ski, golf, and equestrian resort offering the finest services and amenities all available to their discerning clientele. Propeller was chosen based on the studio’s extensive recreation and real estate development experience, as well as a previous strong working relationship with Haystack Club’s president, David Dillon. A late fall launch is anticipated.
Russell Reid and Mr. John
2006-07-13
Another category leader has chosen Propeller as a web development partner. Russell Reid has been providing wastewater management services in the New Jersey, greater New York, eastern Pennsylvania and Delaware area from seven strategic locations to commercial, industrial and residential customers since 1943. Its sister company, Mr. John, has been the region’s leading provider of temporary restrooms rentals and service since 1964. After a review including several NYC based firms, Propeller was awarded the account based on the combination of excellent B2B and B2C experience, strong visual portfolio, and depth of technological solutions. A late fall launch is anticipated.
Rutland Regional Medical Center
2006-07-03
Adding to our growing healthcare experience, this project allowed us to further understand the unique marketing issues found in healthcare today. Besides the shear volume of information, we faced multiple audiences with diverse needs, HIPA regulations, and highly competitive recruiting environment. Propeller stepped up to these challenges and delivered a website solution that matched the quality of the care found at the state's second largest hospital. After a great deal of information architecture consultation, the paired down site now offers more direct access to the information that is requested most often. RRMC now has a system that includes our propCMS to manage the ever-changing healthcare content and propBulkMailer to push knowledge content to interested audiences. Multiple recruitment features have been included as well as a new site survey tool to evaluate new site features. A revamped “Find a Doctor” feature is planned for phase 2 as well as ecommerce functionality. See the new site at www.rrmc.org.
visit website
GlaxoSmithKline
2006-06-19
Propeller has expanded our relationship with the world’s second largest Pharmaceutical company, GlaxoSmithKline (GSK). PMW will be developing a new site for GSK’s Center for External Excellence in Drug Discovery (CEEDD) division. The CEEDD site will be a critical marketing and operational tool to help the company bring new products in to the GSK pipeline through early partnerships with smaller drug developers. The CEEDD site will feature Design, programming, Flash Animations, PMW’s PropCMS content management system, and a highly customized Business Plan submission system with extensive administrative work flow and integration with GSK’s in-house contact management system. A fall launch is anticipated.
Gunstock Mountain Resort
2006-06-14
We are excited to announce the newest Resort client to the extensive list of existing client partners in that category. Gunstock Mountain Resort in Guilford New Hampshire selected Propeller after a review of 5 national interactive development firms. Gunstock offers a wide array of both summer and winter activities and Propeller will be developing targeted websites to promote each season. In addition, Gunstock will be implementing Propeller's PropCMS, PropBulkMail, and integrating with an existing Point of Sale system. A fall 2006 launch is planned.
Alfy.com
2006-06-13
To be completely clear, we did not program this site. Alfy hired us for our design talent and asked us to provide a design system that would appeal to “tweens”. What’s a tween? Don’t even ask. The success story here is that we dove into a genre that we have absolutely no background in and delivered. Our creative team loves to dive into new things and expand their creative quivers. No challenge is too great. I just hope we’re not asked to design for whatever is younger than a “tween”! visit website
The Villas at Trapp Family Lodge
2006-06-13
If you’ve ever wondered what a microsite is, this is a great example. The idea is to pull the visitor into an area with a narrow set of choices and no distractions. All the navigation is focused on providing information that supports the desired action. Everything works together to drive the visitor toward that action. In this case, Trapp Family Lodge is selling upscale real estate. The goal is to acquire leads and not just leads in volume but qualified leads. As the quality of the leads rise, the cost to make a sale goes down. By presenting the product in an honest and appealing way and offering just enough information to tickle interest, we begin to deliver those leads. Now. Getting those potential leads to the website in the first place is another story altogether. The online marketing piece to this puzzle is a sophisticated combination that we look forward to making a case study of in the future. Stay tuned. visit website
Trapp Family Lodge
2006-05-10
No Really. The hills are alive. The Trapp Family Lodge in Stowe, VT carries a unique history and a reputation that makes it one of the preeminent destinations in Vermont. Their motto “A Little of Austria… A lot of Vermont” tells only part of the story, which you really need to experience to fully understand. This was a natural fit for us with our experience in the travel/destination resort area and especially in Stowe. After “sampling the product” (and how fine that was) we developed a connection that helped us carry their brand forward to the web with a fresh new look. We developed the site on our Content Management System that includes the ecommerce component, and our html bulk email system. The site also features an interactive “grounds map”, which will be launching as a phase two item. visit website
Synergy
2006-05-10
Synergy Software Technologies Inc. is a leading provider of web based human services software solutions for the state government level. We’ve always enjoyed working with category leaders and further establishing their presence within the space. In this case we tightened their understanding of their brand and carried that into the design of the site, where we focused the message to both the case manager and director levels. Both visually and structurally we organized the site around people, services, and applications. As always now, the site rides on top of our Content Management System, which enables their web content administrator complete access to easily keep the site up to date. visit website
IDL Tools
2006-05-10
Direct to Consumer Ecommerce : NJ, California IDL Tools acquires, develops, and manufactures innovative products. They deliver through both traditional distribution chains and through direct to consumer via two websites. One serves as a general clearing house for all products and the services of the company. The second is a direct sell site that compliments their television advertising for a specific product: Viper Grip. Both sites feature our Content Management System and Ecommerce Order Management System, which integrates with shipping and inventory systems. visit general website visit Viper Grip direct sell website
Harbour Industries
2006-05-10
Whatever you do, do NOT cut the red wire… Since 1965, Harbour Industries has been manufacturing high temperature and high performance cable for the military, commercial, and industrial markets. The challenge that we so often feed off of is reaching into a business category we have no experience in and applying our creativity and online business sense to deliver a web solution that is really going to launch them ahead of the competition. It’s a real pride we feel when we succeed. In this project, we wiped the slate clean and started with strategy to create a game plan that was aggressive but obtainable. We provided information architecture planning, creative design and technical consulting and execution. The result is a very utilitarian website that supports their brand and enables B2B customers to access product information and start down the sales funnel. Using our bilingual Content Management System, Harbour can easily edit both English and French content as needed. Unique to this site is the "cable coach", which is a wizard for customers to navigate the complicated process of accurately finding the appropriate product. visit website
3 Horizon Awards
2006-04-27
Gold went to our Ski Area Management website within the Magazine / News category which beat out sites from CNN and The Onion! Stowe Mountain Resort grabbed a Silver for their site in the crowded Consumer Information category along side Bose, Subaru and CVS. Longwood Industries Longwood Industries followed with a Bronze for their B2B site Horizon Awards
Alfy
2006-03-14
Alfy.com is an online game site for kids. We have little experience designing for this category, but such is often the case. Had we ever designed a website for a food publication before EatingWell? No. What about world class resorts before Stowe? No. What we’re good at is getting into the skin of our partners and their online audience and coming up with designs that work. They work at meeting the goals of our partner. They work at meeting the goals of their visitors. This is what we’re good at, and this is why Alfy.com hired us to design the interface to their new site to launch in the summer of 2006.
East Boston Neighborhood Health Center
2006-03-13
The East Boston Neighborhood Health Center has been providing accessible, high-quality health care to all who live and work in East Boston and the surrounding communities for over 35 years. The organization had never had a website before, and looked to us to guide them through the entire process. Soup to nuts. In parallel to this project has been an even larger project for the Rutland Regional Medical Center in Vermont (soon to launch). This in conjunction with our experience with Spaulding Hospital in Boston gave us a head start on many of the communication and technical issues we would face. Running on a Microsoft version of our Content Management System, the site offers their non-technical staff the easy access to maintain their site and expand their communications over time. On the horizon are multilingual versions, which our CMS is already designed to support. visit website
Seventh Generation
2006-03-10
Seventh Generation continues to be a Vermont grown success story. By capitalizing on rapidly growing demand for safe non-toxic household products, Seventh Generation is leading the charge. Leading the crusade is Jeffrey Hollander, President & CEO, who through books, speaking engagements, blogs, emails and his website is educating people and catapulting awareness of the dangers out there, and the benefits of his company’s products. Their success puts them at the top of growth companies in Vermont year after year. Our initial marching orders were to just replace the content management system – and not to touch the design of the site. The pre-existing system lacked the flexibility and scalability that ours offered, and the company was doing a poor job on customer service. So with our reputation for solid technology and our burley CMS, Seventh Generation came knocking. They loved our CMS and recognized the value of having a solid partner that had everything. But not touch the design? Come now. How could we not do just a little to make it better? A little here… a little there… Now the site looks and functions much better on the front end, and is worlds apart on the backend. As a fellow Vermont Businesses for Social Responsibility member, and “green” company, we’re very proud to have Seventh Generation as a neighbor and a client. Putting our creativity and technology behind this company feels very good, and we look forward to the future with Seventh Generation. visit website
Verdatum
2006-03-10
Verdatum provides law firms and legal departments with a digital dictation system that integrates with an existing document management system. Verdatum came to Propeller in need of a refresh and to gain control of their content. As a cost savings measure, we gave the site a “face lift” – an evolution versus a revolution in the site’s design. In addition to using Flash on the homepage to promote the company’s key brand message, and through the creative process we offered up a new tag line “Transcription Transformed”. They loved it. Other key features of the site include a Customer Support Extranet and integrated our Content Management System (CMS) into the site website. The Customer Support Extranet allows self-service access to support information for registered customers, which will reduce operational costs associated with printing, mailing and phone support. The CMS now allows Verdatum to easily update content and add new pages to the site securely. The easy to use, web-based system includes version control, permission access controls, approval workflow functions and a wysywig toolbar for content formatting control. visit website
EatingWell
2006-02-17
There is neither a chef nor a nutritionist that doesn’t love EatingWell for their creative and healthy recipes, and informative articles. We are incredibly proud to launch the evolution of eatingwell.com. There you’ll find an elegant fresh design that coordinates harmoniously with the brand, an intuitive navigation system, and useful features for the professional and amateur chef. The project involved a complete overhaul of the design and information architecture of the site, while adding a wide range of functionality that includes a “myEatingWell” set of personalized features, recipe box, and banner ad integration. According to Russ Scully, partner and director of technologies, “What is really impressive is how well our content management system adapted and scaled to meet EatingWell’s unique demands”. This is Propeller’s third web development project for a print publisher. visit website
Ben Ipsen
2006-02-09
Responding to the intense demand for an ever higher level of strategy and execution, we’ve had to reach out again and have found an excellent new addition for our crew. This puts us at 14. Ever meet the kind of person who is a rockstar at seemingly opposite mediums – the artist and geek? Ben is just that guy – a renaissance man with the skills of an aspiring master. Not only is he an accomplished visual artist and musician, but he’s also a hardcore code warrior. Ben will be applying both his visual and coding skills in driving our production team towards ever-smarter uses of technology with pixel perfect precision. Ben will also be responsible for staying ahead of search engine optimization standards and techniques to maximize our customer’s organic search positioning. According to his sister Loren, he’s also a sick skier.
