Holiday Valley, located in Western New York, is a fantastic resort with year-around amenities. In winter they offer 13 lifts serving 58 trails, tubing, and nordic skiing. In the summer, they offer golf, aerial adventures and other activities. Year around they offer a mountain coaster, spa, lodging and dining. They draw heavily from Buffalo, Rochester, and Cleveland.
Our in-depth Discovery revealed what is unique about both the resort and its guests... sophisticated, yet unpretentious and definitely fun loving. We expressed that through a design that tells that story visually, while also paying special attention to SEO considerations. Key conversion points, and handy tools for users are quite accessible. We reworked the site architecture as well, to provide a more logical navigational experience. This site is receiving strong reviews already.
Other key features include...
Hero Video Player
This nifty feature grabs first timer's attention and tells a highly engaging visual story about the resort. After users watch this the first time, it doesn't play again until the cookie expires or a new video is posted. The feature ties into our Youtube module to enable the admin to select the video that's pulled from Youtubve into the CMS and then assigned to the homepage. This makes it super easy for admins to swap out hero videos for special events and such.
propMAPS + snow Interactive Trail Map + Conditions
Using this next-gen feature, guests can simply see what is open or closed via an interactive map at the top, and scroll down below to get the full conditions report. Administrators can easily update conditions via any device and also automatically push to SnoCountry. See on website | learn more.
Image Gallery Module
Seeing is believing. We put great emphasis on the importance of presenting the visual story. So, when we redesigned our image gallery, we modeled after Google's image search. Images are presented in a very clean, uniform manner. Images enlarge within the page vs lightbox, and rather than force visitors to paginate through multiple pages, our galleries scroll endlessly until the last image. See on website.
Instagram Gallery Module
Nothing tells are more authentic story than through the lens of the guest. Our Instagram module keeps users on the page by providing in-page expanded image views that also include user submitted content. Administrators can create unique #hashtag galleries for any standard page, and can gate-keep images. See on website.