Gunstock Mountain Resort
Mobile-Friendly Resort Website with Hero Video & SEO
Gunstock Mountain is a four season resort in New Hampshire. This was our 3rd complete redesign for Gunstock since we started in 2006.
In addition to design and some sweet new features, we combined both summer and winter, and mobile and desktop sites into a single mobile friendly responsive website. The homepage features a full screen "hero video" for first timers to the site. The video is a series of mini clips that visually tells the story of Gunstock in 30 seconds. To avoid hassling returning visitors, the video doesn't display again until a new one is posted or once the user's cookie expires. What's also cool is that the video is an extension of our Youtube video module which automatically pulls all of Gunstock's video's into the backend. So the administrator only needs to select a checkbox to publish a new hero video to the homepage.
Scrolling down the homepage, we introduce panels that provide orientation for new comers through "intro panels", and we end with an Instagram gallery.
The homepage and the entire website is designed with SEO best practices in mind, and we also provided search engine optimization of pages and content.
Our custom Content Management System enables us to provide complete control of every piece of variable content on the entire website. The CMS also includes some resort-specific features such as the Conditions Module. This system captures all conditions data and pushes it out to the website conditions page SnoCountry, VicoMaps and their app via XML, mtn.XML, and JSON. Not only does this save valuable time early in the morning, but it also reduces liability from inconsistent reporting.
Another innovative feature is our Social FeedDeck. This system pulls in feeds of all types to provide guests with a single page that captures what's going on in real-time. Feeds include weather, conditions, cams, Facebook, Twitter, Youtube and Flickr. We love coming up with new toys for mountain resorts.