Facebook announced back in February their plans to roll out an upgrade to brand Pages, and the rollout has begun with all Pages expected to be pushed up March 10. While there are a few interesting points to be aware of, nothing is revolutionary here. Clients and page administrators should primarily be aware that PhotoRead the Full Post
Apr 28 2010 | Dave Gibson : President | Overhead Facebook has rolled out a number of new features this past week that add value for advertisers. The Info tab for users has been redesigned to focus new attention on member’s Likes and Interests. Related to this is both the new “Like” feature across FacebookRead the Full Post
Apr 22 2010 | Dave Gibson : President | Overhead The second I heard of YouTubes program to automatically translate and add closed captioning to all video content, my SEO ears went on high alert. Already we’ve been seeing videos gaining organic ranking – often above topic websites, and I’ve been preaching video to allRead the Full Post
Apr 10 2010 | Dave Gibson : President | Overhead Our conservative News Channel 3 here in Burlington, Vermont ran a story on Foursquare recently which caught my eye. A solid indicator that this is reaching critical mass and going mainstream. Why does this matter? Well if you run marketing or own a travel hospitalityRead the Full Post
Dec 27 09 | Dave Gibson : President | Overhead As you considering online marketing paths to take in 2010, I want to provide some options and priorities to consider. My guess is that you held back in 2009 and have now adjusted to the new business climate- which should mean that you’re ready toRead the Full Post
May 27 | Dave Gibson With the redesign of Facebook’s brand pages back in February, they introduced a number of great tools for companies to welcome visitors through a more branded experience. Using Flash or Facebook’s own markup language, developers like us can create custom entry pages. There are a number of technical and functionalityRead the Full Post
While liberal use of humor may not be appropriate for all newsletter audiences, it can certainly provide a welcome departure from the overly-refined “PR speak” common on both the web and in email newsletters.
Web 2.0 social media and social networks have rapidly opened new marketing channels for businesses to connect with customers cost effectively. YouTube, Facebook, blogs and Twitter have evolved into effective tools for savvy marketers, but there is no set formula. Many businesses are using these tools with different goals in mind, and are getting mixedRead the Full Post
Feb 1 | Dave Gibson Like everyone else, leads have slowed for us too, so marketing is naturally expected to make up for that. Being the one-man marketing team and already tapped, I needed some help. I looked out across the studio and suddenly before my eyes I saw my crew transform from designers, programmers,Read the Full Post
This is one of my predictions for 2009. The combination of recession and a new class of mobile device led by the iPhone will provide an accelerated catalyst for even faster and deeper adoption of social networks. Unemployment is causing people to network like never before. While some find that next job by reading theRead the Full Post