Prop Blog

Good Web Design = More Conversions

What is the value of good custom website design? Sure, its key to frame the brand and present a compelling message/offer, but in my mind, good design blends that into a clear path to conversion. For different businesses and sectors, the “conversion” varies and for most, there are multiple conversions to be tracked – aRead the Full Post

A Big Slab of Type

Feb 18 | Bill Jostrand Are you like me? Are you a maniac when it comes to type? If so, you have probably noticed that slab serif typefaces are back in vogue. Even Martha Stewart has used a slab (Archer) and she is my idol…uh…I mean…she has nice penmanship. Anyway, slab serif typefaces are nothingRead the Full Post