Propeller will be attending this year’s National Ski Area Association national conference and trade show in Palm Springs this year. We’re looking forward to visiting with old friends and making new ones at this year’s NSAA convention. Come visit us at booth 16 in the foyer. Contact any of us to chat. Read the Full Post
Propeller Media Works, LLC has been recognized again for creative web design. Of the three websites submitted to this year’s Horizon Interactive Awards international competition, each has won honors in multiple categories. Awards go to Bromley Ski Resort, Shawnee Peak Ski Resort, and Propeller for their own responsive website. Propeller specializes in custom desktop, responsive, andRead the Full Post
For the past 16 years of web design, I’ve heard countless mentions of this thing called “the fold”. There were studies, and many believe it had magical properties. Anything below the fold would never be seen – doomed forever. So web designers crammed all we could up there and ignored what fell below. It makesRead the Full Post
Crystal Springs in Vernon, NJ is an expansive resort with 7 golf courses, 3 hotels, 2 spas, and 7 restaurants. In addition, Crystal Springs owns nearby Mountain Creek Resort, which operates a ski resort, a water and adventure park, and a renowned mountain bike park. Its a mammoth operation with very unique digital marketing challenges.Read the Full Post
There’s a lot going on out there in the wonderful world of web design, but I see these five trends emerging. ONE. Mobile + Desktop In One: Responsive Design Website Duh right? I know its rhetorical, but in the 16 years that I’ve been doing this, this ranks among the most significant evolutions in webRead the Full Post
While most of the hype heard is focused on the news feed itself, the story for brands is really about how this will influence the effectiveness of advertising. After all, there’s a reason Facebook hung a huge 20 foot tall poster with “Fortune Favors the Bold” at their announcement. Love ‘em or hate ‘em, that’sRead the Full Post
Welcome to our newest client, RRC Associates based in Boulder, Colorado. RRC is a consumer research and consulting firm specializing in the travel and tourism industry. They have a particular strong base of research and expertise working with destination ski resorts in North America. Its in that niche where our paths have crossed for manyRead the Full Post
We’ve been Bromley Mountain’s interactive partner for over eight years, and this past year Bromley’s marketing director, Michael van Eyck, wanted a website redesign but was fearful of the cost. Our solution was a website reskin instead of a ground-up redesign, where we retain the overall layout of the site, but address color, typography, graphics,Read the Full Post
Having just returned from visiting Shawnee Peak to celebrate their 75th birthday, I’m reminded just how different every resort really is. Sure they all have grooming, lessons, rentals, retail, food and beverage, and such – but the nuances that give each resort their own character is what we always need to discover and focus on.Read the Full Post
I just found these and am amazed it could be possible to turn something as admittedly boring as Google Analytics into such funny ads. The geek team at Google Analytics do a great job of focusing attention on the experience websites force their customers through by parodying the online experience in a real-world environment. Enjoy.