Quadric Software provides backup and disaster recovery software for web servers. Their target audience is ubber savvy/snarky turbo geeks (and I say all of that with respect and love)... a very critical bunch, so the first step in such a sales process is to project trust and legitimacy to get them in the front door. The offering and their reputation for a great product and personal customer service can then close the sale. The thing about web design is that credibility - or at least the first step toward earning credibility is a visual check. Do you look legit or not? If yes, then tell me more. If not... bounce.
Of course smart SEO is key to getting them to the front door. We focused a lot on the SEO from the beginning. We made sure we had headlines and content areas on the homepage that search engines would be able to index easily. In a niche like this with a few heavy hitters in the space, it is very rewarding to have the ability to level the playing field.
- Responsive Design
- Custom Design (no templates here!)
- Search Engine Optimization (SEO)
- Wordpress CMS
- Integration with 3rd party systems