Winter sports participation is stagnant at 3.2%. While that's not good, the opportunity is that huge market of 77% of Americans. How do mountain resort marketers reach them? Looking across at other sports that have faced stagnation, growth has been found in targeting new products and marketing toward women. Checkout Dave's blog post that talks about both why and how resorts can reach women... and best of all, get them to do your marketing for you.